Your AI strategy
has a blind spot.
Experience data is missing from your enterprise AI stack. Walker's Unified XM approach puts it there—connecting Qualtrics signals with the operational and behavioral data in Snowflake so your AI models, agents and automations finally have the full picture.
UPCOMING VIRTUAL EVENT
TIMING TO BE ANNOUNCED
REGISTER YOUR INTEREST
Snowflake has the operational data.
Qualtrics has the experience data.
Most organizations have never
connected the two.
That's the gap. And it's costing them.
Right now, data teams are putting Snowflake's enterprise data foundation to work—feeding Cortex AI, Snowflake Intelligence and the agentic workflows that will shape how their businesses operate. In most organizations, experience data isn't part of that picture. Not because it isn't valuable. Because no one made sure it was included—and that's not a data team problem. That's a leadership problem.
XM leaders understand what customers and employees actually need. Data and analytics leaders know how to put the signal to work at scale. This session is built for both—because the most powerful version of this conversation happens when teams are aligned.
The Qualtrics—Snowflake connector makes the first part of that real today: operational and behavioral data from Snowflake flowing into Qualtrics, enriching listening programs and powering smarter Experience Agents. And the opportunity ahead—experience signals flowing back into Snowflake to fuel Cortex AI, Snowflake Intelligence and autonomous agent workflows—is where things get really interesting.
Walker's Unified XM approach is built for exactly this moment.
Live connector demo
See how Snowflake operational and behavioral data flows into Qualtrics—enriching your listening programs and powering smarter Experience Agents.
Plus a look at what's on the roadmap.
Real use cases
Four concrete examples across industries, from health dashboards to AI agent orchestration.
Facilitated peer Q&A
Senior data and XM leaders will be asked to participate in a facilitated chat Q&A.
Four use cases. Real architectures.
Industry examples you can take back to your team.
We're not here to talk about potential. We're here to show you what's working now—and what's coming fast.
A complete health picture—by account, location or product.
Snowflake cleans, organizes and aggregates financial and operational data by account, location or product. Qualtrics joins the experience layer. The result is a single, actionable health score no single system could product alone. One view. Actual signal. Right now.
AVAILABLE NOW VIA CONNECTOR
Predictive scores that make your Experience Agents smarter.
Run a churn or retention model in Snowflake. Pass the score to Qualtrics at the right record level. An Experience Agent uses it to trigger the right follow-up—personalized, in the moment, before the customer walks. No manual intervention. No waiting.
AVAILABLE NOW VIA CONNECTOR
Experience data as a native input for Cortex AI.
As experience signals flow from Qualtrics into Snowflake—joining the operational and behavioral data already there—Cortex AI gains something it hasn't had before: a complete picture of what customers actually experience, not just what they do. The analyst queries, recommendations and intelligence that come out of it change meaningfully. Technically possible via API today. Coming via connector soon.
One data layer. Every agent in your stack.
The same Unified XM data layer, exposed via a Snowflake MCP server. Any AI agent—whether it's Snowflake Intelligence, a human-guided workflow or an autonomous process running on a schedule—can query it, reason over it and act on it. Experience data, finally operating at the speed of everything else. Technically possible via API today. Coming via connector soon.
Bring yourself. Bring your data counterpart.
This isn't a session for people still deciding whether to connect their data. It's for the ones who know they need to—and want to see exactly how Unified XM makes it possible.
Chief Data Officer / VP Data & Analytics
Experience signals are the missing layer in your enterprise data stack. Here's what they unlock—and how to get them in.
VP of Customer or Employee Experience
You understand what customers need better than anyone else in your organization. Make sure that understanding is shaping your AI strategy—before someone else's data does.
Head of Voice Customer / Insights
You've been reporting on experience for years. This is how you start activating it—inside the systems driving automated decisions and agent behavior.
Chief Product Officer / VP Product
What users feel shapes what they do next. Your product data layer should know that.
Data team already attending the Snowflake Summit? Invite them to join this virtual session, post conference.
If you have a data or analytics colleague in San Francisco that week, this session will build on what they learn on-site. The demo and use cases are built to make the technical case and the business case simultaneously—the Unified XM story lands differently when both sides of your organization hear it together.
"AI is going to make decisions about your customers. The question is whether the systems feeding it understand what they actually need—or just what they clicked."
WALKER - UNIFIED XM
Dates and format are being finalized.
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Submit your interest now and our team will be in touch.