The Walker Blog

Our latest thoughts, tips and takes.

Knowledge is meant to be shared. Read our latest learnings, best advice and more XM-related recommendations.

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CX + RETENTION + SATISFACTION
Personalized. Customized. Immediate. Customers have high expectations. But CX professionals can adapt to them.
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Data-Driven Decision Making
Once you set a goal, XM roadmaps help you reach it.
Blog customerfeedback
Your customers are talking. But are you tuned in? These six methods can help gather their feedback.
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CX
Making good surveys is harder than it looks. These examples are here to get you started.
SEO Measure CSAT
CX + RETENTION + SATISFACTION
Are your customers happy? Whether they are, or they aren’t, do you know why? If not, start with the numbers.
Blog customerretention
CX + RETENTION + SATISFACTION + Data-Driven Decision Making
Drawing in new customers isn’t easy. But the happy ones stick around.
Journey Mapping Image
CX + Data-Driven Decision Making
It starts with awareness. Hopefully, it ends with renewal. And each step along the way is a chance for better CX.
Customer SAT Scale
CX + RETENTION + SATISFACTION
Customer satisfaction is the lifeblood of successful business. Here’s what you should know about it.
CX Management
CX
Understanding customers. Mapping journeys. Building relationships. Using feedback. Four tenets. One focus.
CX Best Practices
CX
When it comes to CX, B2B companies fall behind. But it doesn’t have to be that way.
Strategy Clipboard
CX
What’s measured gets managed. So where should you start?
Strategy Clipboard
CX
When the boss sets a goal, CX strategy can help you meet it.
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CX
Want to meet customer needs? Start with listening to them. Here’s a run-down on VoC and why it matters.
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Plan. Adapt. Design. Analyze. Kick off your VoC survey development with these 30 tips.
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CX
When journey maps work, the benefits are rich.
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CX
Every CX program needs a leader. Who’s yours?