The Walker Blog
Our latest thoughts, tips and takes.
Knowledge is meant to be shared. Read our latest learnings, best advice and more XM-related recommendations.

CX
+ RETENTION + SATISFACTION
Personalized. Customized. Immediate. Customers have high expectations. But CX professionals can adapt to them.

Data-Driven Decision Making
Once you set a goal, XM roadmaps help you reach it.

Your customers are talking. But are you tuned in? These six methods can help gather their feedback.

CX
Making good surveys is harder than it looks. These examples are here to get you started.

CX
+ RETENTION + SATISFACTION
Are your customers happy? Whether they are, or they aren’t, do you know why? If not, start with the numbers.

CX
+ RETENTION + SATISFACTION
+ Data-Driven Decision Making
Drawing in new customers isn’t easy. But the happy ones stick around.

CX
+ Data-Driven Decision Making
It starts with awareness. Hopefully, it ends with renewal. And each step along the way is a chance for better CX.

CX
+ RETENTION + SATISFACTION
Customer satisfaction is the lifeblood of successful business. Here’s what you should know about it.

CX
Understanding customers. Mapping journeys. Building relationships. Using feedback. Four tenets. One focus.

CX
When it comes to CX, B2B companies fall behind. But it doesn’t have to be that way.



CX
Want to meet customer needs? Start with listening to them. Here’s a run-down on VoC and why it matters.

Plan. Adapt. Design. Analyze. Kick off your VoC survey development with these 30 tips.

